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Marketing estratégico

Jean - Jacques, Lambin

Marketing estratégico - 3a ed - Madrid : McGraw - Hill, 1995 - 610 p.

ISBN: 84-481-1611-9

LCCN: 011857

Subjects--Topical Terms:
MARKETING
EMPRESA
ECONOMIA
ESTRATEGIA
DERECHO DE PRODUCTOS
LANZAMIENTO
PLAN DE MARKETING

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Marketing estratégico