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Comportamiento del consumidor

Schiffman, León G

Comportamiento del consumidor - 7a ed - México : Pearson Educación, 2001 - 469 p.

ISBN: 968-444-486-9

LCCN: 010718010719

Subjects--Topical Terms:
COMPORTAMIENTO DEL CONSUMIDOR
TOMA DE DECISION
INVESTIGACION
MOTIVACION

Dewey Class. No.: 658.81

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Dr. Miguel Martín Merino

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Comportamiento del consumidor