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The crm handbook: a business guide to customer velatioship management

Dyché, Jill

The crm handbook: a business guide to customer velatioship management - Boston : Addison - Wesley, 2002 - 307 p.

ISBN: 0-201-73062-6

LCCN: 010588

Subjects--Topical Terms:
MARKETING
BUSINNES
MANAGEMENT

Dewey Class. No.: 658.812

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Dr. Miguel Martín Merino

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The crm handbook: a business guide to customer velatioship management