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Fundamentos de mercadotecnia

Kotler, Philip

Fundamentos de mercadotecnia - 4a ed - México : Prentice - Hall Hispanoamericana, 1998 - 650 p.

LCCN: 007505007506008916

Subjects--Topical Terms:
MARKETING
DESARROLLO
ESTRATEGIA
CANALES DE DISTRIBUCION
PROMOCION DE VENTAS
ADMINSITRACION DE VENTAS
CONSUMIDOR
SATISFACCION DEL CLIENTE

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Fundamentos de mercadotecnia