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eCommerce: formulación de una estrategia

Plant, Robert

eCommerce: formulación de una estrategia - Buenos Aires : Prentice-Hall, 2001 - 346 p.

ISBN: 987-9460-24-3

LCCN: 007942

Subjects--Topical Terms:
COMERCIO
INTERNET
EESTRATEGIAS
SEGMENTACION DE MERCADO
VALOR AGREGADO
CLIENTE

Dewey Class. No.: 382

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Dr. Miguel Martín Merino

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eCommerce: formulación de una estrategia