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Marketing de guerra

Ries, Al

Marketing de guerra - ed rev - Madrid : McGraw-Hill, 1999 - 141 p.

ISBN: 84-7615-569-7

LCCN: 007914

Subjects--Topical Terms:
MARKETING
COMPETENCIA
ESTRATEGIA

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Marketing de guerra