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Marketing estrategico para la era digital

Bishop, Bill

Marketing estrategico para la era digital - México : CECSA, 2000 - 226 p.

ISBN: 970-24-0072-4

LCCN: 007910

Subjects--Topical Terms:
MARKETING
ESTRATEGIA DE MARKETING
TECNOLOGIA
PLANEACION
INVESTIGACION DE MERCADO
BASE DE DATOS
CLIENTES
PROMOCION

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Marketing estrategico para la era digital