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Marketing: investigación de medios

Marketing: investigación de medios - Barcelona : Deusto, 1991 - 720 p.

ISBN: 84-395-1323-2

LCCN: 000671

Subjects--Topical Terms:
MARKETING
COMUNICACION
MEDIOS
CAMPAÑA PUBLICITARIA
TELEVISION Y SPOTS
RADIO Y CINE
PRENSA

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Marketing: investigación de medios