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Preparación del plan de marketing

Parmerlee, David

Preparación del plan de marketing - Barcelona : Cuadernos Gránica, 1999 - 168 p.

ISBN: 84-7577-419-9

LCCN: 007292007905

Subjects--Topical Terms:
MARKETING
PLANIFICACION
PRESUPUESTO
VENTAS
ESTRATEGIA

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Preparación del plan de marketing