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Comportamiento de consumidor

Schiffman, León G

Comportamiento de consumidor - 5a ed - México : Prentice-Hall Hispanoamericana, 1997 - 684 p.

ISBN: 968-880-617-X

LCCN: 007055007508

Subjects--Topical Terms:
MARKETING
COMPORTAMIENTO DEL CONSUMIDOR
CONSUMIDORES
MERCADOTECNIA
ETICA
PLAN MOTIVACION
SEGMENTACION DE MERCADOS
PERSONALIDAD
PERCEPCION
COMUNICACION
APRENDIZAJE
DINAMICA DE GRUPOS
FAMILIA
TOMA DE DECISIONES

Dewey Class. No.: 658.834

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Dr. Miguel Martín Merino

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Comportamiento de consumidor