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The service profit chain: how leading companies link profit and growth to loyalty, satisfation, and value

Heskett, James L

The service profit chain: how leading companies link profit and growth to loyalty, satisfation, and value - New York : The free press, 1997 - 300 p.

ISBN: 0-684-83256-9

LCCN: 006510

Subjects--Topical Terms:
ADMINISTRACION DE EMPRESAS
PRODUCTIVIDAD INDUSTRIAL
CLIENTES

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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The service profit chain: how leading companies link profit and growth to loyalty, satisfation, and value