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La esencia del marketing: estrategia

Dolan, Robert J

La esencia del marketing: estrategia - Bogotá : Norma, 1995 - 380 p.

ISBN: 958-04-2339-5

LCCN: 006371

Subjects--Topical Terms:
MARKETING
PRODUCTO
PRECIOS
ESTRATEGIA
VENTAS

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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La esencia del marketing: estrategia