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Marketing y gestión de periodicos

Iglesias, Francisco

Marketing y gestión de periodicos - 2a ed - Pamplona : EUNSA, 1997 - 233 p.

ISBN: 84-313-1561-X

LCCN: 006304

Subjects--Topical Terms:
MARKETING
PUBLICIDAD
PRENSA
DIARIOS
PUBLICIDAD EN LOS DIARIOS

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Marketing y gestión de periodicos