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Marketing internacional

Cateora, Philip R

Marketing internacional - 8a ed - México : McGraw-Hill, 1997 - 864 p.

ISBN: 84-8086-172-X

LCCN: 006129

Subjects--Topical Terms:
MARKETING
MARKETING INTERNACIONAL

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Marketing internacional