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A preface to marketing management

Peter, J. Paul

A preface to marketing management - 7a ed - Chicago : Irwin, 1996 - 368 p.

ISBN: 0-256-20281-8

LCCN: 005984

Subjects--Topical Terms:
MARKETING
ADMINISTRACION DE MARKETING

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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A preface to marketing management