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Mercadotecnia de servicios

Lovelock, Cristopher H

Mercadotecnia de servicios - 3a ed - México : Prentice-Hall Hispanoamericana, 1997 - 661 p.

ISBN: 968-880-858-X

LCCN: 005976007070012728012729015121

Subjects--Topical Terms:
MARKETING
MARKETING DE SERVICIOS

Dewey Class. No.: 658.809

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Dr. Miguel Martín Merino

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Mercadotecnia de servicios