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Mercadotecnia

Kotler, Philip

Mercadotecnia - 6a ed - México : Prentice-Hall Hispanoamericana, 1996 - 826 p.

ISBN: 968-880-590-4

LCCN: 004174005527005528

Subjects--Topical Terms:
MERCADOTECNIA

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Mercadotecnia