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Global marketing strategies

Jeannet, Jean-Pierre

Global marketing strategies - 3a ed - Boston : Houghton Mifflin Company, 1995 - 896 p.

ISBN: 0-395-71045-6

LCCN: 003953

Subjects--Topical Terms:
MARKETING
ADMINISTRACION
ESTRATEGIA

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Global marketing strategies