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Comportamiento del consumidor: comprar, tener y ser

Solomon, Michael R

Comportamiento del consumidor: comprar, tener y ser - 3a ed - México : Prentice-Hall Hispanoamericana, 1997 - 683 p.

ISBN: 968-880-843-1

LCCN: 005707

Subjects--Topical Terms:
COMPORTAMIENTO DEL CONSUMIDOR

Dewey Class. No.: 658.834

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Dr. Miguel Martín Merino

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Comportamiento del consumidor: comprar, tener y ser