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The new direct marketing

Shepard, David...[et al.]

The new direct marketing - 2a ed - Chicago : Irwin, 1995 - 493 p.

ISBN: 1-55623-809-6

LCCN: 003081

Subjects--Topical Terms:
MARKETING DIRECTO
PROCESO DE DATOS
BASES DE DATOS
ADMINISTRACION
METODOS ESTADISTICOS

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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The new direct marketing