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Consumer behavior : buying, having and being

Solomon, Michael R

Consumer behavior : buying, having and being - 3a ed - New Yersey : Prentice Hall, 1996 - 682 p.

ISBN: 0-13-365768-X

LCCN: 002962

Subjects--Topical Terms:
MARKETING
COMPORTAMIENTO DEL CONSUMIDOR

Dewey Class. No.: 658.834

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Dr. Miguel Martín Merino

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Consumer behavior : buying, having and being