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Principles of marketing

Kotler, Philip

Principles of marketing - 7a ed - Nueva Jersey : Prentice Hall, 1996 - 712 p.

ISBN: 0-13-190208-3

LCCN: 002878

Subjects--Topical Terms:
MARKETING
ADMINISTRACION

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Principles of marketing