Normal view MARC view ISBD view

Promotional strategy : managing the marketing communications process

Engel, James

Promotional strategy : managing the marketing communications process - Bostón : IRWIN, 1991 - 753 p.

LCCN: 002324

Subjects--Topical Terms:
COMERCIO INTERNACIONAL
COMERCIO EXTERIOR
MARKETING
RELACIONES PUBLICAS
RECURSOS HUMANOS
ESTRATEGIA DE PROMOCION

Dewey Class. No.: 382.4

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Dr. Miguel Martín Merino

Catálogo en Linea

Promotional strategy : managing the marketing communications process