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Comportamiento del consumidor

Hoyer, Wayne D

Comportamiento del consumidor - 6a ed - México : Cengage, 2015 - 495 p.

ISBN: 978-607-519-957-3

LCCN: 018591

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.834

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Dr. Miguel Martín Merino

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Comportamiento del consumidor