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Fundamentos de marketing

Kotler, Philip

Fundamentos de marketing - 13 ed - México : Pearson, 2017 - 640 p.

ISBN: 978-607-32-3845-8

LCCN: 018583

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Fundamentos de marketing