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Neuromarketing y neuroeconomía: código emocional del consumidor

Cisneros Enriquez, Andrés

Neuromarketing y neuroeconomía: código emocional del consumidor - Madrid : Hispamerica Books, 2014 - 114 p.

ISBN: 978-84-942778-4-9

LCCN: 018542

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Neuromarketing y neuroeconomía: código emocional del consumidor