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Mercadotécnia : conceptos y prácticas modernas

Shoell, William F

Mercadotécnia : conceptos y prácticas modernas - 3a ed - México : Prentice-Hall Hispanoamericana, 1991 - 822 p.

ISBN: 968-880-186-0

LCCN: 000827

Subjects--Topical Terms:
MECADOTECNIA
ADMINISTRACION

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Mercadotécnia : conceptos y prácticas modernas