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Basic marketing : a global : managerial approach

McCarthy, E. Jerome

Basic marketing : a global : managerial approach - Boston : IRWIN, 1993 - 793 p.

ISBN: 0-256-12877-4

LCCN: 001438

Subjects--Topical Terms:
MARKETING INTERNACIONAL
COMERCIO INTERNACIONAL

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Basic marketing : a global : managerial approach