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La marca: identidad y estrategia

Avalos, Carlos

La marca: identidad y estrategia - Buenos Aires : La Crujía, 2010 - 166 p.

ISBN: 978-987-601-104-4

LCCN: 015107015210015971015984

Subjects--Topical Terms:
MARCAS
METAFORA
VISION
ESENCIA
VALORES
ATRIBUTOS
BENEFICIOS

Dewey Class. No.: 658.827

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Dr. Miguel Martín Merino

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La marca: identidad y estrategia