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Marketing de Servicios

Lovelock, Christopher

Marketing de Servicios - 6ta - Mexico : Prentice Hall, 2009 - 647 p.

LCCN: 014693

Subjects--Topical Terms:
COMPRENSION DE MECADOS
PRODUCTOS
CLIENTE
SERVICIOS
MODELO DE SERVICIO
ADMINISTRACION DE INTERFASE
ESTRATEGIAS

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Marketing de Servicios