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Bottom-up marketing : la táctica docta la estrategia

Ries, Al

Bottom-up marketing : la táctica docta la estrategia - Madrid : McGraw-Hill, 1991 - 155 p

ISBN: 84-7615-663-4

LCCN: 001268

Subjects--Topical Terms:
MARKETING
ESTRATEGIA
MERCADOTECNIA

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Bottom-up marketing : la táctica docta la estrategia