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Marketing de los servicios bancarios y financieros

Andrew, Kenneth

Marketing de los servicios bancarios y financieros - Barcelona : Deusto, 1993 - 199 p.

ISBN: 84-234-0762-4

LCCN: 001245

Subjects--Topical Terms:
MARKETING
MERCADEO BANCARIO
POLITICA DE PRECIOS
MERCADEO
INVESTIGACIONES

Dewey Class. No.: 658.88

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Dr. Miguel Martín Merino

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Marketing de los servicios bancarios y financieros