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Comportamiento del consumidor

Schiffman, León G

Comportamiento del consumidor - 3a ed - México : Prentice Hall Hispanoamericana, 1991 - 741 p.

ISBN: 968-880-185-2

LCCN: 001240002522

Subjects--Topical Terms:
CONSUMIDORES
COMUNICACION
MERCADEO

Dewey Class. No.: 658.834

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Dr. Miguel Martín Merino

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Comportamiento del consumidor