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Marketing estratégico: enfoque de toma de decisiones

Walker, Orville C

Marketing estratégico: enfoque de toma de decisiones - 4a ed - México : McGraw Hill, 2005 - 431 p.

ISBN: 978-9-70-104596-1

LCCN: 013502013503

Subjects--Topical Terms:
ESTRATEGIA
MARKETING
ORGANIZACION
PLANEACION
VENTAJA COMPETITIVA
MERCADO

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Marketing estratégico: enfoque de toma de decisiones