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Fundamentos de marketing

Stanton, William J

Fundamentos de marketing - 14a ed - México : McGraw Hill, 2007 - 739 p.

ISBN: 978-970-10-6201-9

LCCN: 013500013501

Subjects--Topical Terms:
MARKETING
PRODUCTO
PRECIO
DISTRIBUCION
PROMOCION
DESARROLLO
MARKETING DE SERVICIOS
PLANEACION
VENTAS

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Fundamentos de marketing