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Marketing internacional

Cateora, Philip

Marketing internacional - 12a ed - México : McGraw Hill, 2006 - 698 p.

ISBN: 0-07-283371-8

LCCN: 013498013499

Subjects--Topical Terms:
MARKETING INTERNACIONAL
COMERCIO INTERNACIONAL
PRODUCTOS
SERVICIOS
CONSUMIDORES

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Marketing internacional