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Mercadotecnia : conceptos y estrategias

Bell, Martín L.

Mercadotecnia : conceptos y estrategias - México : Continental, 1987 - 605 p.

ISBN: 968-26-0338-2

LCCN: 001198

Subjects--Topical Terms:
MARKETING
MERCADO
ESTRATEGIA
INFORMACION
MERCADOTECNIA
PRODUCTO
PUBLICIDAD

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Mercadotecnia : conceptos y estrategias