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Marketing management : knowledge and skills

Peter, J. Paul

Marketing management : knowledge and skills - 3a ed - Boston : Irwin, 1992 - 943 p.

ISBN: 0-256-09225-7

LCCN: 001188

Subjects--Topical Terms:
MARKETING
ADMINISTRACION

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Marketing management : knowledge and skills