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Fundamentos de mercadotecnia

Stanton, William J.

Fundamentos de mercadotecnia - 7a ed - México : McGraw-Hill, 1987 - 779 p.

ISBN: 968-451-653-3

LCCN: 001179

Subjects--Topical Terms:
MARKETING
PRODUCTO
PROMOCION DE VENTAS
MARKETING INTERNACIONAL
ESTRATEGIA
MERCADOTECNIA
SERVICIO AL CLIENTE

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Fundamentos de mercadotecnia