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La guerra de la mercadotecnia

Ries, Al

La guerra de la mercadotecnia - México : McGraw-Hill, 1988 - 213 p.

ISBN: 968-451-998-2

LCCN: 001174001175

Subjects--Topical Terms:
MARKETING
ESTRATEGIAS DE MERCADOTECNIA

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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La guerra de la mercadotecnia