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Estrategia de marketing

Ferrell, O. C

Estrategia de marketing - 3a ed - México : Thomson, 2006 - 628 p.

ISBN: 970-686-496-2

LCCN: 012806012807

Subjects--Topical Terms:
MARKETING
ECONOMIA
PLANEACION ESTRATEGICA
PLAN DE MARKETING
ESTRATEGIA DE PRODUCTOS
COMUNICACION DE MARKETING
ETICA
RESPONSABILIDAD SOCIAL

Dewey Class. No.: 658.8

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Estrategia de marketing