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Comportamiento del consumidor

Schiffman, Leon G

Comportamiento del consumidor - 8a ed - México : Pearson Educación, 2005 - 587 p.

ISBN: 970-26-0596-2

LCCN: 012741012742014542

Subjects--Topical Terms:
CONSUMIDOR
TOMA DE DECISIONES
MERCADO
MOTIVACION

Dewey Class. No.: 658.8342

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Dr. Miguel Martín Merino

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Comportamiento del consumidor