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Marketing internacional

Cateora, Philip R

Marketing internacional - 10a ed - México : McGraw- Hill, 2001 - 810 p.

ISBN: 970-10-2907-0

LCCN: 012739012740

Subjects--Topical Terms:
MARKETING
ESTRATEGIAS
MERCADO

Dewey Class. No.: 658.8

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Dr. Miguel Martín Merino

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Marketing internacional