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Marketing

Kotler, Philip

Marketing - 10a ed - Madrid : Pearson Educación, 2004 - 758 p.

ISBN: 84-205-4198-2

LCCN: 012737012738

Subjects--Topical Terms:
MARKETING
ESTRATEGIA
DESARROLLO
CANALES
PRECIOS
VENTAS
GESTION
COMUNICACION
INFORMACION
MARKETING DIRECTO

Dewey Class. No.: 658.8

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Marketing